DC Lottery’s
GamebetDC Sportsbook Launch
GamebetDC Sportsbook Launch
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Sizzle Video & 3D Logo Reveal
Sizzle Video & 3D Logo Reveal
Client: DC Lottery
Agency: Seaberry Design
Lead: Sinan Büyükbaş — Creative Direction, 3D Animation & Logo Reveal
Deliverables: Sizzle Video, 3D Logo Animation, Background Transition Elements
Agency: Seaberry Design
Lead: Sinan Büyükbaş — Creative Direction, 3D Animation & Logo Reveal
Deliverables: Sizzle Video, 3D Logo Animation, Background Transition Elements
Project Brief — What & Why
Seaberry Design, a Washington DC–based creative agency known for high-end digital media and brand storytelling, hired me to produce the 3D logo reveal and supporting animated elements for a high-energy sizzle video promoting DC Lottery’s GamebetDC Sportsbook launch. The client, DC Lottery, sought to create a premium, cinematic experience that would excite and engage attendees at a live event, elevating the perception of the new sportsbook offering.
THE GOAL
The project required designing visually striking motion graphics that balanced artistic flair with technical precision. The logo reveal needed to be memorable and impactful, while multiple supporting background animations and transitions added depth and energy to the video. A major challenge was the non-standard screen format: two vertical LED screens joined together, which required careful attention to scale, readability, and how details such as textures, lighting, and scratch effects would appear in a real-world, large-scale setting. The goal was to deliver a cinematic, high-quality motion piece that conveyed a premium, polished brand identity for DC Lottery while maintaining technical viability for the event environment.
LOGO LOCKUPS
FINAL LOGO LOCKUP WITH several style-frame–driven scenes — e.g. gold semi-circle, golden-wire vignette backgrounds).
DELIVERABLES
+ Full 3D Logo Reveal (multiple versions explored)
+ Final Logo Lockup Scene(s)
+ Background Animations (several style-frame–driven scenes)
+ Transition elements (alpha-transparent ProRes transitions)
+ Production-ready ProRes masters and organized source files for editorial
TAKEAWAYS
This project demonstrates our ability to deliver cinematic 3D branding under event-driven constraints: non-standard vertical screens, tight timelines, and realtime editorial needs. The work balanced tactile surface detail with pragmatic rendering and playback considerations, while close collaboration with Seaberry ensured the final assets integrated seamlessly into the sizzle edit.
THE PROJECT
+ Demonstrates ability to balance artistic intent with technical constraints for live-event content.
+ Showcases iterative collaboration with agencies to produce high-quality 3D motion graphics under tight deadlines.
